The Facts about Address Resolution Service

While required Move Update services like NCOA^Link® processing provide updates regarding moves on file with the USPS®, value-added services like BCC's Address Resolution Service (ARS) can be used to further improve address quality, boost the number of deliverable records within a list and reduce the amount of return mail in future mailings to ensure maximum postal ROI.

Using enhanced third-party database access, ARS complements traditional CASS™ encoding by attempting to correct addresses that were unable to receive a nine-digit ZIP Code™ during the encoding process due to missing apartment or suite information, for example.

These undeliverable records can be electronically submitted for ARS processing through the Data Services Wizard within Mail Manager and quickly returned to the mailing list for subsequent Move Update processing.

Without using ARS, addresses left with only a 5-digit ZIP Code must either be mailed at a higher postage rate and risk coming back as return mail, or the records must be removed from the mailing list, and an opportunity to reach potential customers is lost.

Average match rates for ARS are 30%, with some mailers seeing rates as high as 80% depending on the type of mailing.

A BCC customer, volunteering for the American Red Cross, used ARS to help that organization reach more donors and lower their upfront costs. (Read this Success Story for details.) To learn how ARS can reduce your mailing costs and improve your customer reach, contact your BCC Account Executive today.

BCC Attends IDEAlliance Tech & Trends Series

Earlier this week, Executive Vice President Chris Lien participated in the IDEAlliance Tech & Trends Series discussion on USPS New Developments & Insights, at the Time/Life Building in New York, NY.

The event featured prominent industry figures in a discussion about the financial state of the USPS, the Flats Sequencing System rollout, new Intelligent Mail® deadlines, five-day delivery and more. Watch for a recap on Mailing Industry News, the BCC Blog.

Week of June 14, 2010

June Update

The June update is being shipped this week, including a special issue of the BCC Bulletin devoted to the upcoming retirement of BCC President K. Jon Runstrom.

Reminder: Twitter Trivia Contest

Join the BCC Twitter feed and enter the weekly Twitter Trivia contest for the month of June. Be the first to correctly e-mail the answer of the weekly postal question to bccmarketing@bccsoftware.com to win a $10 Amazon e-gift card.

The weekly Twitter Trivia question will also be posted on BCC's Facebook and LinkedIn pages. Join today!

Upcoming Classroom Workshops

Standard Classroom Workshop
July 19-21, Rochester, NY

Standard Workshops provide a three-day practical, how-to overview of mailing basics and Mail Manager software. Learn step-by-step the processing of a mailing and practice exercises in the Mail Manager software to improve your mail processing skills.

Upcoming Free Express Learning Sessions

TaskMaster
Tuesday, June 22, 3pm ET

BCC Data Services
Wednesday, June 23, 3pm ET

Sales Contacts:

Ryan Oefstedahl - Eastern Territories
Mail Manager Full Service

Dave Kuhn - Eastern Territories
Mail Manager & Mail Manager LE

Mike Rudie - Western Territories
Mail Manager Full Service

Todd Wolff - Western Territories
Mail Manager & Mail Manager LE

 Contact BCC for more details on any of the information in this issue of the BCC eBulletin. Just Let Us Know: How Can We Help?