Find Out What's Next
at Spring Trade Shows

BCC representatvies are returning home from the National Postal Forum in Nashville this week and gearing up for the next four trade shows around the corner.

Visit BCC at the following upcoming events this spring:

• ON DEMAND Conference & Exhibition, April 20-22 at the Pennsylvania Convention Center in Philidelphia, PA. Visit booth #1038 to speak to a BCC representative about your mailing operations and discuss "What's Next" in the mailing industry.
• MAILCOM, May 11-14 at booth #336 at the Atlantic City Convention Center in Atlantic City, NJ.
• MFSA Annual Conference, June 2-5 at the Francis Marion Hotel in Charleston, SC.
• Digital Marketing Days, June 14-16 at the Hilton New York in New York City, NY.

Watch for updates about these shows in future eBulletins, or visit the BCC Industry Events page for more information. To pre-schedule a meeting at one of these shows, contact your BCC Account Executive (below).

Tech Tip: Using Geocoding to Target Mailings

Mail Manager and Mail Manager Full Service users interested in sending targeted mailings to customers within a given radius can use the Geocoding feature in the software to generate latitude and longitude data during the ZIP + 4™ encoding process. Mail Manager and Mail Manager Full Service can also provide geocoding expressions to help identify addresses within a radius; nearest location; and location distance.

By using the Z4 Latitude and Z4 Longitude data fields, each address encoded will receive the global latitude and longitude of the central point within the encoded ZIP Code™.

Additionally, Geocoding expressions (Tools > Modify Presorted Records) can generate geocoded-specific data that can be useful to end-user customers. Some examples of these expressions include:

• AddressDistance and AddressDistanceGeocoding - Reveal the number of miles that separate a record from either a specified ZIP Code or a set of latitude/longitude coordinates.
• AddressinRadius - Will use a user-supplied ZIP Code and mileage radius to scan every address within the list, returning a true value for each record within the specified mileage range.
• NearestLocationList - Analyzes and compares all records within a list to a secondary data file of locations (data must be provided by the user) to provide the user with a list of the nearest possible results by location name.

To learn more about Geocoding and Geocoding expressions, read the Geocoding Technical Document located in the BCC Customer Portal. And for questions about expressions not listed in that document, contact BCC Support at (800) 624-5234 or tech@bccsoftware.com.

Week of April 12, 2010

NPF Winner Announced

Congratulations to Donna Miller of New Lifestyles. The Dallas, TX, mailer is BCC's $500 National Postal Forum gift card winner. Donna was selected from a random drawing of NPF attendees who brought their pre-show postcards to the BCC booth.

Upcoming Classroom Workshops

Standard Classroom Training
April 26-28, Rochester, NY

Standard Classroom Workshops, ideal for new mailers, offer a three-day practical, how-to overview of Mail Manager features and the processing of a mailing. (Limited space is available.)

Upcoming Free Express Learning Sessions

Using BCC Data Services
Wednesday, Apr. 21, 3pm ET

TaskMaster
Tuesday, Apr. 27, 3pm ET

Sales Contacts:

Ryan Oefstedahl - Eastern Territories
Mail Manager Full Service

Dave Kuhn - Eastern Territories
Mail Manager & Mail Manager LE

Mike Rudie - Western Territories
Mail Manager Full Service

Todd Wolff - Western Territories
Mail Manager & Mail Manager LE

 Contact BCC for more details on any of the information in this issue of the BCC eBulletin. Just Let Us Know: How Can We Help?