The Value of Superior Address Quality

Address quality is vital to every organization. Missing, incorrect or outdated address information can affect every area of business, as well as customers and prospects. For example:

• The success of marketing campaigns hinges on the accuracy of the addresses of the target market. If you are running a direct-mail-only campaign, returned mail means lost prospects. If you are running a multi-channel campaign, the other channels’ efforts will either be less impactful or irrelevant.
• Returned mail costs companies a significant amount of money in wasted and extra postage fees, as well as the cost of materials.
• Customer invoices are delayed, and sometimes never received.
• Mailpieces sent to the wrong address can put your customers’ security at risk.
• Customer satisfaction can be negatively impacted – if your customers don’t receive something they requested, they will not be happy.

It is easy to remedy these issues, though. With the proper software, you can ensure that your organization has the most accurate address database possible. Bell and Howell has the solutions you need to make this happen.

Accurant

Deployable at all data touch points, Accurant helps eliminate address data errors both in your existing address database and in new addresses as they enter your system.

BCC Mail Manager

Designed for organizations looking for both an address quality solution and mail-preparation functionality, Bell and Howell’s suite of BCC Mail Manager solutions provides a wide array of features in a convenient desktop bundle.